by lesley | Jul 19, 2023 | Websites
Over the years website navigation has changed. In the early days the menu generally appeared on the left in a vertical column. Then it migrated to be a horizontal strip under the main banner. These days it’s frequently presented as a ‘hamburger’ (three little lines...
by lesley | Jul 9, 2023 | Pitches & Presentations
When you’re running a business there are plenty of times when you need to blow your own trumpet – as loudly as possible! When you’re presenting to a client. When you stand up at a networking meeting to tell people about your business. When you’re talking to a...
by lesley | Jun 29, 2023 | YouTube
When you post your videos on YouTube, in an ideal world you want subscribers who will then get flagged when you post more content. In today’s world where attention span is short this can be a real challenge. For a view of your content to count the viewer has to watch...
by lesley | Jun 19, 2023 | Business
I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would. If anyone needs anything they only have to ask and someone will jump in and offer help. Members...
by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
