by lesley | Dec 12, 2022 | Writing a book
A book is a great way to set yourself apart from your competitors. Being an author gives you a certain kudos – as long as you’re working with a good editor/writer who will take your amazing ideas and polish them to a fine shine. If you’re planning to share your...
by lesley | Dec 5, 2022 | Websites
How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
by lesley | Nov 28, 2022 | Business
I go to a variety of networking events and that word ‘strategy’ comes up regularly. I used to think that this indicated that most small business owners had a strategy for their business and a plan to put it into practice. Consequently, when I ask more in depth...
by lesley | Nov 21, 2022 | YouTube
You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile. If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
by lesley | Nov 14, 2022 | Email marketing
People often steer away from email marketing because they think it’s ‘spammy’. But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam. But you do want...
