by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
by lesley | May 23, 2022 | Press & Media
Press releases are so ‘yesterday’! And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’. However, there are better opportunities to get PR coverage in the print (and digital print) media....
by lesley | May 16, 2022 | Newsletters
Do you like newsletters? Do you read the ones that arrive in your email inbox? We send out a newsletter twice a month, but it’s not really ‘news’, in the sense that it’s not about what’s going on in our business. Nobody cares about what we’re doing, only in getting...
by lesley | May 9, 2022 | Social media
As a business owner it’s tempting to see social media as an excellent way to promote your products or service, but there’s more to it than that. If you operate on a broadcast-only strategy people will rapidly get bored and stop reading your posts. There are a few...
by lesley | May 2, 2022 | Marketing, Reputation
Everything you say and do influences what other people think about you – and what they say to others about you. Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like? Definitely...
