by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Aug 23, 2021 | Blogging
‘I can’t write’! This is a statement I hear people saying a lot. In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter. However, if you’d...
by lesley | Aug 16, 2021 | Business
Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
by lesley | Aug 9, 2021 | Writing a book
If you’re writing a book at some point it will need editing. If you successfully get a contract with a mainstream publisher they will have it edited by their in-house editors, if you’re self-publishing it’s down to you. It can be tempting to skip this requirement,...
by lesley | Aug 2, 2021 | Websites
DISCLAIMER: I’m not a graphic designer – and am in awe of their talent. I dabbled a bit when I was younger and went to art school for a year, but I wasn’t very good. So what qualifies me to pontificate about the design of website home pages (or any other...