by lesley | Jun 28, 2021 | Newsletters
There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable. It serves three main purposes: Keeping...
by lesley | Jun 21, 2021 | Social media
In a recent business networking event the group was asked ‘where do you hang out on social media?’ The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
