Polish up your prose

Polish up your prose

‘I can’t write’! This is a statement I hear people saying a lot.  In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter.  However, if you’d...
Put yourself in their shoes

Put yourself in their shoes

Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
Do you need an editor?

Do you need an editor?

If you’re writing a book at some point it will need editing.  If you successfully get a contract with a mainstream publisher they will have it edited by their in-house editors, if you’re self-publishing it’s down to you. It can be tempting to skip this requirement,...
YouTube: how to become an influencer

YouTube: how to become an influencer

‘YouTuber’ is now a career choice!  At least that’s what people with video-mad teens tell me.  Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...