by lesley | Sep 28, 2020 | Blogging
If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about. You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...
by lesley | Sep 21, 2020 | Blogging
When we meet new clients the first question is ‘what are your goals?’ This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals. Why is this important? Simply, because if we understand what their...
by lesley | Sep 14, 2020 | Authorship
They say everyone has a book in them, but, if writing isn’t your primary skill, it can feel like an impossible mountain to climb. However, you don’t have to write 50,000 words to become an author. There are many ways to deliver your content, besides actually sitting...
by lesley | Sep 7, 2020 | Lead Generation
Lead magnets don’t work! While the name implies that potential clients are magically attracted to you via your lead magnet, there’s no magic involved! If you haven’t heard of a ‘lead magnet’, it’s something of value that you give away in exchange for the recipient’s...
by lesley | Aug 31, 2020 | Websites
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
