by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
by lesley | Jun 22, 2020 | Social media
If you’re using social media for business, it can be tough to create consistent content that engages with the people that you want to. You probably have heard the phrase ‘content is king’ more times than you want to, but it is true. First things first you’ll need to...
by lesley | Jun 15, 2020 | Blogging
If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’. Blog is short for ‘Web log’ – and were originally a sort of digital diary. But blogs...
by lesley | Jun 8, 2020 | Business
When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
