by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
by lesley | Jul 20, 2020 | Business
Whether you’re just starting your business or trying to grow the business you’ve got, there are a few things that are essential. These are just a handful of business tools that will make your business stand head and shoulders above your competitors. 1: A mobile...
by lesley | Jul 13, 2020 | Author Guide
There’s a well-known saying that everyone has at least one book in them. If you’re running your own business or a specialist in a particular area, you’ve definitely got the information in your head to create a book. Then the challenge of getting the book from being...
by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
