Are you an expert?

Are you an expert?

Do you find that people often ask for your advice?  When you’re at a networking meeting do you get lots of people saying “So how do you do [insert your specialist subject here]?  Do you find your business connections often refer people to you for help? Sounds like you...
How often should you send out a newsletter?

How often should you send out a newsletter?

Many people see newsletters as a weekly, monthly or quarterly activity – but why have these intervals been chosen? It depends on the content of your newsletter as to how often it should go out. Just in! If your business sells fast moving consumer goods (FMCG)...
Social or business?

Social or business?

If you’re in business you need to do some marketing to keep your business’s profile visible to potential clients.  But what kind of activities should you be doing to market your business effectively? Marketing today cannot ignore social media as a valuable resource to...
The podcast blog

The podcast blog

Blogging has become a valuable part of the content marketing strategy for many businesses.  Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...