by lesley | Jun 8, 2020 | Business
When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
by lesley | Jun 1, 2020 | Author Guide
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? OK – let’s start at the beginning, but it might not be the beginning you had in mind!...
by lesley | May 25, 2020 | Lead Generation
Your list is the people who have said ‘I’m interested’; the fact that people have signed up indicates that. They may not be ready to buy anything today, but they have shown an interest. Now it’s up to you to impress the socks off them so, when they are ready to buy,...
by lesley | May 18, 2020 | Usability
Some websites are style over substance – and often feature lots of barriers that actually make it hard for your target audience (or anyone else) to read your message. That makes no sense, so open up your website and review it alongside these 13 barriers –...
by lesley | May 11, 2020 | Autoresponders
People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients. But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...
