by lesley | Aug 26, 2019 | Marketing
If you’re attending a business event you may have the opportunity to display a pop-up banner stand. They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places. Here’s a template for...
by lesley | Aug 19, 2019 | Business
Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
by lesley | Aug 12, 2019 | LinkedIn
Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link. When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...
by lesley | Aug 5, 2019 | Website copy
There’s nothing like third party validation on your website to underpin your pitch. Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
by lesley | Jul 29, 2019 | Newsletters
Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential. Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
