by lesley | May 4, 2020 | Social media
Pinterest is a platform that’s totally focused on images – but when it comes to it – what kind of images work best? Infographics These are very popular. Basically, they take your expertise and break it down into small bites. They’re great for sharing...
by lesley | Apr 27, 2020 | Email marketing
Email marketing is one of those bones of contention. None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out. My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
by lesley | Apr 20, 2020 | Facebook for business
If you deliver products or services to other businesses (B2B) you may consider Facebook isn’t for you, but it’s an excellent platform for launching a subscription service as it offers some features that aren’t available on other platforms. You can run a private group...
by lesley | Apr 13, 2020 | Press & Media
New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes. Regardless of what type of publication they produce, they need to deliver articles that will interest...
by lesley | Apr 6, 2020 | Business
If you’re about to set up in business it’s a scary step to take. When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
