by lesley | Oct 21, 2019 | Authorship
Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one. Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
by lesley | Oct 14, 2019 | Lead Generation
We all like something for nothing – particularly when that something is of value to us. On the other hand we don’t want yet another boring newsletter landing in our inbox. What have these two facts got to do with each other? They’re both common approaches...
by lesley | Oct 7, 2019 | Awards
I used to belong to the Institute of Management (now the Chartered Management Institute) and one of our branch meetings took place in a brewery. That may seem a stretch for a management group, but actually the brewery in question had recently won a business award and...
by lesley | Sep 30, 2019 | Autoresponders
Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees. (Most event organisers share their list of registrations with exhibitors and...
by lesley | Sep 23, 2019 | Social media
A picture is worth a 1000 words! But the picture has to be good enough to deliver the right message. Platforms like Instagram and Pinterest feature images and some people have done very well from these and grown substantial businesses. So what makes a great picture?...
