by lesley | Apr 30, 2018 | Business
I meet a lot of business people when I’m out and about, networking and getting to know my existing connections better. Most are entrepreneurial, positive people, but I meet the occasional Mr or Ms Negative! When someone starts telling me how difficult they’re finding...
by lesley | Apr 23, 2018 | Authorship
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
by lesley | Apr 16, 2018 | Lead Generation
If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR). Can you still offer a free download document with valuable...
by lesley | Apr 9, 2018 | Awards
If you’ve won an award what can you do to leverage that? It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
by lesley | Apr 2, 2018 | Autoresponders
If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client. It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
