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by lesley | Oct 19, 2015 | Website copy
When you’re in charge of writing the copy for your own website there are some pitfalls that should be avoided – but they’re difficult to see when you’re inside the business. Let’s be honest, if you’re a business owner you are likely...
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by lesley | Oct 12, 2015 | Social media
Social media is a powerful tool – for both social and business use. It’s like being in a massive networking event where you can seek out exactly who you want to talk to and get into conversation. If you’re in business this is excellent news – and most business people...
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by lesley | Oct 6, 2015 | Readability
If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that. They do lots of research into what attracts their ideal client’s attention. However, few marketers know HOW people process...
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by lesley | Sep 28, 2015 | Reputation
Recommendations from other people are the lifeblood of most businesses. It’s what is known as ‘third party validation’ and the reason most business owners actively seek testimonials and feature a testimonial page on their website. It’s saying...
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by lesley | Sep 21, 2015 | Writing a book
If you’ve read the previous blogs on turning your book idea into a plan, then getting the idea into words and finally getting published you just have one very important step to complete now: Marketing! Whether you publish your book through a conventional publishing...
