by lesley | Aug 29, 2024 | Websites
When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
by lesley | Aug 19, 2024 | Pitches & Presentations
Do you think that business presentations should be entertaining? Or do you prefer to sit through a boring presentation? Nobody wants to be bored and it benefits both sides if the presentation is entertaining, the presenter gets better responses and the audience...
by lesley | Aug 9, 2024 | Business
The subject of ‘you don’t know what you don’t know’ has come up in several conversations lately. In conversations with people who have transitioned from corporate employee to business owner and people who are in a new role in a business and don’t have experience...
by lesley | Jul 29, 2024 | Press & Media
When you have a marketing budget the issue of PR is often something you start thinking about. Dreams of making the headlines in the national dailies drift through your mind – in a positive way, of course. The national dailies are hard to crack – unless you are...
by lesley | Jul 19, 2024 | Marketing
John Wanamaker, a 19th century retailer is accredited with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Many businesses say similar things about their marketing – along the lines of ‘I know some of my...
