by lesley | Feb 24, 2014 | Uncategorized
When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
by lesley | Feb 3, 2014 | Social media
I post a huge amount of information on various social media platforms and some people ask me how I have the time – the answer is, I don’t! I use scheduling tools to ensure I maintain a visible presence every day – even when I am busy in training or...
by lesley | Dec 15, 2013 | Writing Skills
There are some really good copywriters out there – and some writers who think that being able to write good English is all you need to get paid as a commercial copywriter. I’ve read some absolutely fantastic, compelling and interesting copy on commercial...
by lesley | Nov 4, 2013 | Marketing
When you are running a business what people say about you is really important. You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
by lesley | Oct 9, 2013 | Websites
I’ve ranted on at length about the way people process information when they view the website, but the advent of tablets is beginning to change how we behave online. I’ve always been phobic about very long pages that people have to scroll a lot to read, but...
