by lesley | Feb 14, 2022 | Social media
Social media success isn’t an accident, it’s the result of a great deal of effort. Some people find it easy, others consider it’s a necessary evil. Your approach will, to a large extent generate the results – if you hate doing it, your posts will reflect...
by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Jan 24, 2022 | Business
We’re well into January and business owners are focused on the year ahead. Did you set New Year Resolutions for your business as well as your personal ones? I have a theory about New Year resolutions – in fact I call them ‘Revolutions’. This is because they...
by lesley | Jan 17, 2022 | Writing a book
The idea of writing a book crosses most people’s minds at some point – there is a saying that everyone has at least one book in them – but have you ever seriously thought about it? If you are a business owner, trainer, coach, consultant or speaker to have...
by lesley | Jan 10, 2022 | Websites
When was the last time you looked at your website? If you’re thinking that’s not something you need to do – after all, you KNOW what’s on it – time for a rethink. You may think you know what’s on your website, but, if you have more than a handful of pages...
by lesley | Jan 3, 2022 | Marketing
Here we are in a fresh new year, full of potential. If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take your business in 2022 – you’ll need some strategies to support...
by lesley | Dec 27, 2021 | YouTube
There’s no denying that video gets more attention. Plus when you post videos onto your YouTube channel, you’re putting them directly onto the second biggest search engine worldwide. But videos are expensive to produce – aren’t they? They can be – but they...
by lesley | Dec 20, 2021 | Email marketing
Email marketing is a very effective marketing tool – but only if you know how to use it effectively. You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
by lesley | Dec 13, 2021 | Lead Generation, Marketing
If you aren’t a natural sales person, how do you find new customers? There are plenty of ways to connect to your target audience: Cold calls Networking Advertising Social media Referrers/advocates The right strategies all work – but my favourite of all is the...
