Become a vlogger!

Become a vlogger!

There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
How to make your sales funnel work

How to make your sales funnel work

If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
How to build a sales funnel

How to build a sales funnel

If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place.  It’s not an accident that people...
7 tips to get media coverage

7 tips to get media coverage

When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast).  Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest  When freelancers are looking...
I love it when a plan comes together!

I love it when a plan comes together!

In any business planning is important – but while some business owners set goals, they don’t always translate those into specific activities. Creating goals is only the first step in achieving success.  You can’t ‘do’ a goal – it’s a result not an...
The truth about becoming an author

The truth about becoming an author

There’s more to becoming an author than planning and writing a book.  There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
How to get your web copy on target

How to get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
All social platforms are not equal

All social platforms are not equal

Social media is a fantastic way to put your business in the spotlight – providing you do it in the right way – but which social platform do you choose – or should you just hit them all? This is all about your client – if you know who you’re...
What’s the point of a blog?

What’s the point of a blog?

If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about.  You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...