by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
by lesley | Dec 7, 2020 | Autoresponders
When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
by lesley | Nov 30, 2020 | Social media, YouTube
There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
by lesley | Nov 23, 2020 | Business, Lead Generation
If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
by lesley | Nov 16, 2020 | Business, Lead Generation
If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place. It’s not an accident that people...
by lesley | Nov 9, 2020 | Press & Media
When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast). Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest When freelancers are looking...
by lesley | Nov 2, 2020 | Business
In any business planning is important – but while some business owners set goals, they don’t always translate those into specific activities. Creating goals is only the first step in achieving success. You can’t ‘do’ a goal – it’s a result not an...
by lesley | Oct 26, 2020 | Writing a book
There’s more to becoming an author than planning and writing a book. There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
by lesley | Oct 19, 2020 | Website copy
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
by lesley | Oct 12, 2020 | Newsletters
Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing. They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
