by lesley | Apr 15, 2019 | Website copy
People come to your website from all kinds of sources. Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Apr 1, 2019 | Social media
Social media can take over your life. If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on. Try and get them to tidy their room, clear the table or any other chore and they almost have...
by lesley | Mar 25, 2019 | Blogging
When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
by lesley | Mar 18, 2019 | Business
If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
by lesley | Mar 11, 2019 | Authorship
Yes, I know – you hate that word ‘guru’. It’s sadly overused. Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
by lesley | Mar 4, 2019 | Lead Generation
Lots of people have heard of the Marketing Funnel – it all makes great sense on paper. You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...
by lesley | Feb 25, 2019 | Awards
Getting nominated for an award’s short list is good for the ego, but is it good for business? Some companies enter awards as part of their marketing strategy and a successful award presentation can give you a real edge – as long as you leverage it well. Getting...
by lesley | Feb 18, 2019 | Autoresponders
Most business people I know find that their customers have post-purchase queries. Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way. A few customers pick up the phone or...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...