by lesley | May 27, 2019 | Email marketing
Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox? No? I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
by lesley | May 20, 2019 | Facebook for business
Facebook is a powerful platform. Millions of people look at it daily so it’s a great way to put your business offering in front of a lot of people. Facebook frowns on using personal accounts for business, but there are business pages to fulfil that role. The only...
by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | May 6, 2019 | Marketing
Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales. It even includes customer care, post purchase support and more. However, for most...
by lesley | Apr 29, 2019 | Business
If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat. This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
by lesley | Apr 22, 2019 | LinkedIn
Your LinkedIn profile is the equivalent of attending a networking meeting. It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
by lesley | Apr 15, 2019 | Website copy
People come to your website from all kinds of sources. Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Apr 1, 2019 | Social media
Social media can take over your life. If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on. Try and get them to tidy their room, clear the table or any other chore and they almost have...
by lesley | Mar 25, 2019 | Blogging
When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
