Let IT take the strain

Let IT take the strain

I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers.  It makes sense, but it’s not what happens in many big...
Picture Power!

Picture Power!

You know what they say about a picture says a thousand words?  I may be a writer, but even the most compelling copy needs images to enhance the message. Think about it – a blog like this with no image to decorate the top and attract the eye would look pretty...
What’s the point?

What’s the point?

Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox?  No?  I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
We’re engaged!

We’re engaged!

Facebook is a powerful platform.  Millions of people look at it daily so it’s a great way to put your business offering in front of a lot of people. Facebook frowns on using personal accounts for business, but there are business pages to fulfil that role.  The only...
A press release or a story?

A press release or a story?

So which would you rather read?  A press release or a story? My guess is, like most people, you’d much rather read a story.  What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
Integrated marketing

Integrated marketing

Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales.  It even includes customer care, post purchase support and more. However, for most...
Are you on it?

Are you on it?

If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat.  This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
Who are you?

Who are you?

Your LinkedIn profile is the equivalent of attending a networking meeting.  It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
Get attention!

Get attention!

People come to your website from all kinds of sources.  Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
What do you read?

What do you read?

It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...