by lesley | Feb 25, 2019 | Awards
Getting nominated for an award’s short list is good for the ego, but is it good for business? Some companies enter awards as part of their marketing strategy and a successful award presentation can give you a real edge – as long as you leverage it well. Getting...
by lesley | Feb 18, 2019 | Autoresponders
Most business people I know find that their customers have post-purchase queries. Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way. A few customers pick up the phone or...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
by lesley | Feb 4, 2019 | Facebook for business
So many people don’t ‘get’ Facebook for business, but if you’re selling to individuals rather than companies, it’s a really powerful platform. But let’s blow a myth away first. If you have a Facebook Page everyone can see what’s posted on your personal account. Not...
by lesley | Jan 28, 2019 | Business
Here we are, a month into the year and what’s happening in your marketing department? OK, if you’re a small business, that might not be a department, it may just be you, but having a clear marketing plan is important. Marketing covers pretty much everything from...
by lesley | Jan 21, 2019 | Press & Media
If you want to get your business in the news, the first thing to do is to work out which publications you want to target. Of course, making the headlines in the national dailies would be amazing, but, to be realistic, you have to have something big time to make it...
by lesley | Jan 14, 2019 | Marketing
The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing. Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Dec 31, 2018 | LinkedIn
LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral. Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
by lesley | Dec 24, 2018 | Website copy
Here’s one way to make your website more current and engaging – schedule new seasonal copy each month. This may sound onerous, but it doesn’t have to be. The secret is a little planning – have a monthly schedule set up so you know what the subject of your fresh...
