by lesley | May 29, 2024 | Writing a book
Business cards are still alive and well, a few have become digital, but in the business networking circles I move in, most people have a piece of card with their essential content details on to hand over. But what do you do with all those pieces of cardboard when you...
by lesley | May 19, 2024 | Websites
The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make. Take a look at the websites of the people you network with – you’ll quickly spot which ones are professionally...
by lesley | May 9, 2024 | Pitches & Presentations
You’ve probably heard the quotation ‘You never get a second chance to make a first impression’. It’s a clever quote, but it’s also very true. If that first impression is less than great, you’ll have to work quite hard to overcome that. When you’re planning to stand...
by lesley | Apr 29, 2024 | Business
Running a business is hard work. It doesn’t matter if you’re just getting started with a clean sheet, are struggling to gain traction or you’ve cracked it and have a thriving business – you can’t afford to pin your hopes on ‘luck’. If I could only recommend one book...
by lesley | Apr 19, 2024 | Press & Media
If you read my blogs regularly, you’ll know that I bang on about ideal client profiles – and, at the risk of boring the pants off you, knowing who you’re trying to reach is essential to every marketing activity you do. If you know your audience, reaching them becomes...
by lesley | Apr 9, 2024 | Marketing
If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy. If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
by lesley | Mar 28, 2024 | Newsletters
Nobody signs up for a newsletter these days – we all have more than we can possibly read in our inboxes, so the secret is to offer something of value to get the right people on your list. Secondly, there are loads of newsletters, but the open and read rates are often...
by lesley | Mar 19, 2024 | Social media
In today’s digital age, having a strong social media presence is critical for the success of any business. With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
by lesley | Mar 9, 2024 | Reputation
In today’s information-soaked world one key factor stands out: reputation. Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive. Reputation plays a pivotal role...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
