by lesley | Feb 9, 2026 | Blogging
If you take the time to write an article or two for your blog each month, don’t limit your reach, by just posting it in one place. Clearly you want your expertise to feature on your website, on your blog, so potential clients can see you know your stuff. But where...
by lesley | Feb 4, 2026 | Author Guide
Most authors type the last full stop and heave a sigh of relief. All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
by lesley | Jan 29, 2026 | Marketing
That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%. Potential customers need information to make the decision whether you are the right supplier for them. And, while cost may play a part, the reality is that they’re...
by lesley | Jan 28, 2026 | Author Guide
When I talk to people about writing a book, the responses are pretty evenly split between: “I’ve been meaning to get around to writing a book.” And “I could never write a book.” (And, of course, there are a few people who have already achieved author status!) Both...
by lesley | Jan 21, 2026 | Author Guide
You might hear fiction authors discussing ‘narrative arcs’ and ‘plotting’, but even non-fiction books need stories. Why? Because people engage more and remember better when there’s a story that brings your point to life. The difference between a fictional story and...
by lesley | Jan 19, 2026 | Websites
When did you last take a proper look at your website? Not just a quick glance to check it’s still working, but a genuine assessment of whether it’s doing its job properly. If you’re struggling to remember, that’s probably your answer right...
by lesley | Jan 14, 2026 | Author Guide
I recently read an excellent post on LinkedIn about ‘inspiration’. The point was being made by a commercial copywriter, that professional writers can’t afford to wait for inspiration or we’d never be able to sustain a business! When you’re facing the task of writing...
by lesley | Jan 9, 2026 | Pitches & Presentations
It’s the start of another year and you’re probably looking at new opportunities. That might be more speaking, upgrading your visual pitches or making more impact when you’re presenting in your networking groups. Preparation is key – but what can you do to ensure your...
by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Dec 29, 2025 | Business
Banks like to see your business plan if you’re asking for loan or overdraft facilities – although they’re heavily focused on the numbers. Potential business partners also like to see your plan, whether it’s for the project you’ll be sharing or your full business...
