by lesley | Apr 9, 2026 | Social media
My social media platform of choice is LinkedIn. I have a presence on others, but that’s where most of my efforts are focused. I’ve been a member since 2005 and it’s changed a lot since then. LinkedIn in 2005 was a sterile environment, mainly a ‘dating’ platform for...
by lesley | Apr 8, 2026 | Author Guide
When I first published I went the traditional route – and it was much easier to do that 20+ years ago. Today publishing houses don’t talk to authors. The days of submitting a proposal are long gone – now you need to find an agent. Does that mean you don’t need to...
by lesley | Apr 1, 2026 | Author Guide
Not everyone is a great writer – and even if you can write reasonably fluently, it may not be something you enjoy. Does that mean you can’t write a book? Not necessarily. If you’re a consultant you have probably generated a considerable amount of content over the...
by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 25, 2026 | Author Guide
That may sound a bit strong, but there are plenty of people who find the writing process tedious. But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 18, 2026 | Author Guide
A non-fiction book is usually easier to write than writing fiction. This is because you can create the entire structure before you start actually writing – and that means writing is simply a case of putting flesh on the bones. Investing time in the planning makes the...
by lesley | Mar 11, 2026 | Author Guide
Now you’ve decided to write a book, that’s a big commitment. It’s no longer a ‘one day’ dream, it’s now a project. You’ll need to invest time in all the aspects of creating a book, so how can you ensure it gets done? As a left-brained, systems, control-freak I have a...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Mar 4, 2026 | Author Guide
Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
