How to get noticed

How to get noticed

Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
Fail to plan …

Fail to plan …

It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan).  People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
What’s your style?

What’s your style?

There’s a cliché that denigrates ‘style over substance’.  While I agree that style should not be a substitute for substance, style is important. Your brand is about style – it tells people something about the kind of company you are, your approach to business and...
Social diversity

Social diversity

All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that.  Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...
‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
Share your stuff on your blog

Share your stuff on your blog

One of the biggest challenges that business owners face is convincing potential clients that their services are top notch.  It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
From pipedream to profit

From pipedream to profit

First time authors often underestimate the amount of work that goes into writing a successful book.  I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
Every detail counts

Every detail counts

When you’re making a presentation accuracy is essential.  Every typo, error or blurry image makes a statement about you and your company.  Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a...
Is outsourcing a good solution?

Is outsourcing a good solution?

As an external agency, we offer an outsourced solution to our clients, but is it the right answer for all businesses? These are the big questions that business owners and marketing managers need answered. Will the content you generate be congruent with our values and...