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by lesley | May 17, 2015 | LinkedIn
Logging in daily isn’t enough to count as active – it’s better than doing nothing except responding to the occasional LinkedIn email, but just looking is definitely more passive than active. If you want to transform your activity on LinkedIn follow these tips: Don’t...
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by lesley | May 16, 2015 | LinkedIn
Are you jack of all trades or a specialist? Many people make the mistake of trying to get as many skills as possible into their portfolio in the hope that everyone who connects with them will find something of interest. This is a challenge on LinkedIn as the system...
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by lesley | May 15, 2015 | LinkedIn
Someone else saying how amazing you are is always a much more powerful pitch than you telling people how good you are. It’s known as ‘third party validation’ and, understandably, most company owners are keen to let their potential clients what great things people...
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by lesley | May 14, 2015 | LinkedIn
There are different kinds of LinkedIn profile – it all depends on your role. Are you job-hunting? Are you an employee? Are you a business owner? Each of these situations means a different approach to completing your profile. For instance: If you’re a business owner...
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by lesley | May 13, 2015 | LinkedIn
Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors. This makes it hard to really stand out from...
by lesley | Apr 20, 2015 | Marketing
Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
by lesley | Apr 6, 2015 | Marketing, Reputation, Social media
I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...
by lesley | Mar 24, 2015 | Marketing
I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it. There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
by lesley | Mar 9, 2015 | Marketing, Reputation, Social media
Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
by lesley | Feb 23, 2015 | Website copy, Writing Skills
Writing commercial content is a science and very different to just being able to write good English. If you’re running a business, particularly in the early days of your business, getting professional help may be a bit outside your budget, but it’s still...
