by lesley | Mar 16, 2014 | Marketing
The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like. Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...
by lesley | Mar 10, 2014 | Marketing
Marketing spans many activities from audience research, product or service development right through to sales. However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process. This is the bit where you are...
by lesley | Feb 24, 2014 | Uncategorized
When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
by lesley | Feb 3, 2014 | Social media
I post a huge amount of information on various social media platforms and some people ask me how I have the time – the answer is, I don’t! I use scheduling tools to ensure I maintain a visible presence every day – even when I am busy in training or...
by lesley | Dec 15, 2013 | Writing Skills
There are some really good copywriters out there – and some writers who think that being able to write good English is all you need to get paid as a commercial copywriter. I’ve read some absolutely fantastic, compelling and interesting copy on commercial...
by lesley | Nov 4, 2013 | Marketing
When you are running a business what people say about you is really important. You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
by lesley | Oct 9, 2013 | Websites
I’ve ranted on at length about the way people process information when they view the website, but the advent of tablets is beginning to change how we behave online. I’ve always been phobic about very long pages that people have to scroll a lot to read, but...
by lesley | Oct 3, 2013 | Marketing
People often ask me ‘should I have a blog?’, ‘how often should I post on social media?’, ‘do I really need a website?’, or ‘how can I get people to read my newsletter?’ There is no single answer to any of these –...
by lesley | Sep 12, 2013 | Marketing
There was a time when I thought everyone could write. Of course, most people can actually write, but not commercially and that’s where my value lies; I understand what the customer is looking for and how they process information. However, this isn’t about...
by lesley | Sep 2, 2013 | Websites
We all know what happens if you take away a leg from a three-legged stool – it falls over! But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand. They are: The design and development –...
