The structure of an effective press release

The structure of an effective press release

Having a story is only half the battle (although probably a big ‘half’), the next step is delivering something that an editor will notice. There are a number of things that help to get your press release read and published. One – a good headline....
The structure of an effective press release

Press releases: the importance of the story

Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media? The first and most important thing is to have a good story. People aren’t interested in the things that are...
The structure of an effective press release

What makes a great newsletter?

This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
The structure of an effective press release

Microblogging – what is it really all about?

The best known microblog is Twitter, but there are others such as identi.ca. and jaiku. If ‘blog’ is short for web log, then a microblog is a very short web log. Twitter launched itself based on asking people to answer the question ‘what are you...
The structure of an effective press release

Integrated online marketing

Online marketing is part of your overall marketing strategy and social media play a leading role. The secret of success is to have a strategy that identifies what you want to achieve, the resources (time/money/people) needed and the means of measuring your success....
The structure of an effective press release

Key social media platforms

There are thousands of social media, social bookmarking, social networking and microblogging sites, but what do they all do? Social media is a term that includes most of the others and also blogging, online article writing and newsletters. They’re all means of...
The structure of an effective press release

Social media and your business

It’s almost impossible to avoid social media these days – unless you’ve been living in the middle of a desert for the past few years with no communication with the rest of the world. Everyone has opinions about it from ‘total waste of...
The structure of an effective press release

Editing skills for beginners

When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but...
The structure of an effective press release

Stylish publications!

There are disagreements about things like single quotes or double quotes, one space or two after a full stop, what case headlines should be in – and other punctuation and layout styles. Whoever is ‘right’ or ‘wrong’ – and most...
The structure of an effective press release

Spreading the word

We’ve already talked about posting your blog content in more than one place, but there’s another way to get your words in front of a wider audience. This is about placing the link to your blog in as many places as possible. There are a couple of tools that...