by lesley | May 16, 2011 | Readability
I’ve just read a blog about using colour on your website and, whilst I understand that different colours convey different feelings and also have varying ethnic impacts, there was a lot missing! These are my thoughts on websites and colour – all focused on...
by lesley | May 13, 2011 | Marketing, Writing Skills
So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
by lesley | May 9, 2011 | Blogging, Writing Skills
Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...
by lesley | Apr 29, 2011 | PR
Getting an award, whether locally, regionally or nationally, is a great boost for your business. Sometimes you are nominated by other people, but often companies can simply enter themselves. This means that the written application is a document that you really need to...
by lesley | Apr 28, 2011 | PR
Having a story is only half the battle (although probably a big ‘half’), the next step is delivering something that an editor will notice. There are a number of things that help to get your press release read and published. One – a good headline....
by lesley | Apr 28, 2011 | PR
Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media? The first and most important thing is to have a good story. People aren’t interested in the things that are...
by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
by lesley | Apr 25, 2011 | Blogging, PR
The best known microblog is Twitter, but there are others such as identi.ca. and jaiku. If ‘blog’ is short for web log, then a microblog is a very short web log. Twitter launched itself based on asking people to answer the question ‘what are you...
by lesley | Apr 24, 2011 | Marketing
Online marketing is part of your overall marketing strategy and social media play a leading role. The secret of success is to have a strategy that identifies what you want to achieve, the resources (time/money/people) needed and the means of measuring your success....
by lesley | Apr 23, 2011 | Social media
There are thousands of social media, social bookmarking, social networking and microblogging sites, but what do they all do? Social media is a term that includes most of the others and also blogging, online article writing and newsletters. They’re all means of...
