by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
by lesley | Apr 25, 2011 | Blogging, PR
The best known microblog is Twitter, but there are others such as identi.ca. and jaiku. If ‘blog’ is short for web log, then a microblog is a very short web log. Twitter launched itself based on asking people to answer the question ‘what are you...
by lesley | Apr 24, 2011 | Marketing
Online marketing is part of your overall marketing strategy and social media play a leading role. The secret of success is to have a strategy that identifies what you want to achieve, the resources (time/money/people) needed and the means of measuring your success....
by lesley | Apr 23, 2011 | Social media
There are thousands of social media, social bookmarking, social networking and microblogging sites, but what do they all do? Social media is a term that includes most of the others and also blogging, online article writing and newsletters. They’re all means of...
by lesley | Apr 22, 2011 | Social media
It’s almost impossible to avoid social media these days – unless you’ve been living in the middle of a desert for the past few years with no communication with the rest of the world. Everyone has opinions about it from ‘total waste of...
by lesley | Apr 21, 2011 | Writing Skills
When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but...
by lesley | Apr 20, 2011 | PR, Writing Skills
There are disagreements about things like single quotes or double quotes, one space or two after a full stop, what case headlines should be in – and other punctuation and layout styles. Whoever is ‘right’ or ‘wrong’ – and most...
by lesley | Apr 19, 2011 | Blogging
We’ve already talked about posting your blog content in more than one place, but there’s another way to get your words in front of a wider audience. This is about placing the link to your blog in as many places as possible. There are a couple of tools that...
by lesley | Apr 18, 2011 | Blogging
Many people say to me ‘I won’t be able to keep coming up with good content for my blogs’, it’s a perpetual challenge! However, there are a few tricks to generating good content. The first one is to have a dedicated brainstorming session. Get a...
by lesley | Apr 18, 2011 | Blogging
When you’ve written a good blog and posted it on your own blog – is that it? As the daughter of a thrifty Yorkshirewoman, I know how to make a little go a long way so I use one blog for many things. This isn’t the only way to do this, but it is a...
