by lesley | Mar 31, 2011 | Marketing
I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...
by lesley | Mar 21, 2011 | Press & Media
If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...
by lesley | Mar 7, 2011 | Readability, Website copy
Your website is where people check you out so it needs to be sticky enough to keep people engaged. If people don’t stay – they don’t turn into potential customers, so the whole point of your website is to get people to stay long enough to make a...
by lesley | Mar 2, 2011 | Website copy
In the horse racing world the Derby is a flat race – a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to...
by lesley | Feb 28, 2011 | Blogging
People wail ‘I don’t have time to blog’ – but they still want to get their website featuring well on the search engines. Content will always improve your rankings, providing you have used the right key words. I know that everyone isn’t a...
by lesley | Feb 21, 2011 | Headlines
Headlines are a focus for the reader’s attention so they need to be big and compelling, it’s no good presenting them in any font size less than 18 point or they’re likely to get overlooked. When people arrive on your page you need to get their...
by lesley | Feb 14, 2011 | Blogging
If you just ramble about a variety of subjects on a business blog, people will get confused and lose interest. Have a clear purpose for your blog; is it chat, opinion, raising profile, keyword focused? An easy way to create content for people who struggle to write is...
by lesley | Feb 7, 2011 | Blogging
You don’t have to write to be able to blog; if you’re more comfortable talking then do a podcast or video and load that instead. If you do decide to write don’t ramble, keep it focused, make your point, stop when you’ve done that. If...
by lesley | Jan 31, 2011 | Readability
When you’re writing copy for the web or for brochures, flyers or anything else you want people to read the most important thing is to get their attention – or you might as well not bother! It’s important to know where people are looking and how their...
