Many people say to me ‘I won’t be able to keep coming up with good content for my blogs’, it’s a perpetual challenge! However, there are a few tricks to generating good content. The first one is to have a dedicated brainstorming session.

Get a pen/pencil and a sheet of paper and jot down all the things that are important about your specialism – start with main headings and then sub headings. I find mind mapping is really useful for this and working at it in a single session gets your mind flowing in the right direction.

When you’ve got your list, go and have a break and then come back and you’ll find lots more ideas pop up!

Decide which subjects are ‘big’ enough to write two or three paragraphs about as a stand alone. Where there are related subjects with just a small amount of information you might find they work together under a single heading.

These will be the core of your blogging activity – you’ll find that things come up in the news, in meetings, in conversation and at networking groups that trigger a rant or opinion piece. These can be added as they come along, but with your core list you’ll never sit there thinking ‘I don’t know what to write’! You’ll be creating good quality, useful and informative blogs.
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