by lesley | Jan 9, 2023 | Newsletters
When an email lands in your inbox what makes you want to open it? Let’s be honest – we get loads of rubbish emails that evade the spam filter and are greeted with a quick click of the delete button. But there are emails that you actively want to open – why? My guess...
by lesley | Jan 2, 2023 | Social media
As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media. While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
by lesley | Dec 27, 2022 | Marketing, Reputation
With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
by lesley | Dec 19, 2022 | Blogging
Many business owners I meet feel uncomfortable about marketing. They don’t want to be ‘pushy’. But marketing doesn’t have to be selling or pushing products or services at people who don’t want them. In an ideal world marketing is about finding the people who are...
by lesley | Dec 12, 2022 | Writing a book
A book is a great way to set yourself apart from your competitors. Being an author gives you a certain kudos – as long as you’re working with a good editor/writer who will take your amazing ideas and polish them to a fine shine. If you’re planning to share your...
by lesley | Dec 5, 2022 | Websites
How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
by lesley | Nov 28, 2022 | Business
I go to a variety of networking events and that word ‘strategy’ comes up regularly. I used to think that this indicated that most small business owners had a strategy for their business and a plan to put it into practice. Consequently, when I ask more in depth...
by lesley | Nov 21, 2022 | YouTube
You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile. If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
by lesley | Nov 14, 2022 | Email marketing
People often steer away from email marketing because they think it’s ‘spammy’. But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam. But you do want...
by lesley | Nov 7, 2022 | Lead Generation
If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
