by lesley | Dec 19, 2022 | Blogging
Many business owners I meet feel uncomfortable about marketing. They don’t want to be ‘pushy’. But marketing doesn’t have to be selling or pushing products or services at people who don’t want them. In an ideal world marketing is about finding the people who are...
by lesley | Oct 3, 2022 | Blogging
If you’re not a writer the idea of producing content regularly can be daunting – and prone to slipping off your to do list in favour of other tasks that you feel more comfortable doing! So what can you do to keep up with producing articles? Brainstorm your schedule...
by lesley | Jul 18, 2022 | Blogging
A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge. If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK. Very few people will try to follow your advice – not because they don’t want...
by lesley | Apr 25, 2022 | Blogging
There’s a saying that suggests if you want the most efficient way to do something ask a lazy person – they’ll find the shortcuts and remove time-consuming activities along the way. This is my lazy blogger’s guide. Firstly, are you a talker or a writer? If...
by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
