by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
by lesley | Aug 23, 2021 | Blogging
‘I can’t write’! This is a statement I hear people saying a lot. In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter. However, if you’d...
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | Mar 22, 2021 | Blogging
The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
