by lesley | Jun 15, 2020 | Blogging
If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’. Blog is short for ‘Web log’ – and were originally a sort of digital diary. But blogs...
by lesley | Feb 24, 2020 | Blogging
Blogging has become a valuable part of the content marketing strategy for many businesses. Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...
by lesley | Nov 4, 2019 | Blogging
As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience. It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
by lesley | Jul 15, 2019 | Blogging
If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...
by lesley | Mar 25, 2019 | Blogging
When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
by lesley | Dec 3, 2018 | Blogging, Press & Media
When you write an article there are many applications for your carefully constructed article. Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
