by lesley | Apr 18, 2011 | Blogging
When you’ve written a good blog and posted it on your own blog – is that it? As the daughter of a thrifty Yorkshirewoman, I know how to make a little go a long way so I use one blog for many things. This isn’t the only way to do this, but it is a...
by lesley | Apr 17, 2011 | Blogging
What is a blog? Well, it all started out as an online journal – think Star Trek ‘Captain’s log, stardate June 21st 2315’. Online logs were called ‘web logs’, shortened to ‘blogs’ and that kicked off something that...
by lesley | Apr 6, 2011 | Blogging
Do you know what you want people to do when they’ve looked at each page on your website? Every page should have a purpose, whether that’s to send the reader to another page with more information or to contact you by phone or email, or fill in a form,...
by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
by lesley | Feb 28, 2011 | Blogging
People wail ‘I don’t have time to blog’ – but they still want to get their website featuring well on the search engines. Content will always improve your rankings, providing you have used the right key words. I know that everyone isn’t a...
by lesley | Feb 14, 2011 | Blogging
If you just ramble about a variety of subjects on a business blog, people will get confused and lose interest. Have a clear purpose for your blog; is it chat, opinion, raising profile, keyword focused? An easy way to create content for people who struggle to write is...
