by lesley | Apr 20, 2015 | Marketing
Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
by lesley | Apr 6, 2015 | Marketing, Reputation, Social media
I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...
by lesley | Mar 24, 2015 | Marketing
I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it. There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
by lesley | Mar 9, 2015 | Marketing, Reputation, Social media
Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
by lesley | Feb 12, 2015 | Marketing, Reputation
I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say. Whilst what other people say is really important, really smart business owners invest time and effort in...
by lesley | Jan 26, 2015 | Marketing, Reputation
On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
