by lesley | Mar 24, 2015 | Marketing
I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it. There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
by lesley | Mar 9, 2015 | Marketing, Reputation, Social media
Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
by lesley | Feb 12, 2015 | Marketing, Reputation
I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say. Whilst what other people say is really important, really smart business owners invest time and effort in...
by lesley | Jan 26, 2015 | Marketing, Reputation
On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
by lesley | Oct 20, 2014 | Marketing, Newsletters, Social media
In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily. Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
by lesley | Sep 15, 2014 | Marketing
If you’ve grown a healthy list of people who have an interest in what you’ve got to offer you’ll need to do something to build and maintain your relationship with them. You might have them in your customer relationship management (CRM) system or they might have...
