7 steps to get your business moving

7 steps to get your business moving

When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel.  Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
Putting the marketing boot on the other foot

Putting the marketing boot on the other foot

It is really difficult to see your business objectively when you’re ‘in’ it; this is particularly true in relation to what you write to market your business. So many of my clients want to tell people how great they are and send lots of social media posts based on ‘Buy...
Marketing – one bite at a time

Marketing – one bite at a time

If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business.  Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
Joining up the dots

Joining up the dots

Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do.   Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...