by lesley | Mar 10, 2014 | Marketing
Marketing spans many activities from audience research, product or service development right through to sales. However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process. This is the bit where you are...
by lesley | Nov 4, 2013 | Marketing
When you are running a business what people say about you is really important. You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
by lesley | Oct 3, 2013 | Marketing
People often ask me ‘should I have a blog?’, ‘how often should I post on social media?’, ‘do I really need a website?’, or ‘how can I get people to read my newsletter?’ There is no single answer to any of these –...
by lesley | Sep 12, 2013 | Marketing
There was a time when I thought everyone could write. Of course, most people can actually write, but not commercially and that’s where my value lies; I understand what the customer is looking for and how they process information. However, this isn’t about...
by lesley | Aug 26, 2013 | Marketing
When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel. Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
by lesley | Jul 21, 2013 | Marketing
It is really difficult to see your business objectively when you’re ‘in’ it; this is particularly true in relation to what you write to market your business. So many of my clients want to tell people how great they are and send lots of social media posts based on ‘Buy...
