by lesley | Jun 6, 2011 | Marketing
There’s a lot of talk about the joys of social networking – there are the dedicated enthusiasts who claim it makes them lots of money (or at least generates leads) and then there are the people who only see it as time bandit with little return. Both groups...
by lesley | Jun 1, 2011 | Marketing
A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
by lesley | May 22, 2011 | Marketing
When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
by lesley | May 13, 2011 | Marketing, Writing Skills
So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
by lesley | Apr 24, 2011 | Marketing
Online marketing is part of your overall marketing strategy and social media play a leading role. The secret of success is to have a strategy that identifies what you want to achieve, the resources (time/money/people) needed and the means of measuring your success....
by lesley | Apr 15, 2011 | Marketing
I am famous for being phone-phobic – I answer it, but rarely pick it up to make calls. Consequently, the idea of telemarketing is something that sends me running for something else to do – anything else! However, the same doesn’t apply to writing...
