by lesley | Jun 11, 2018 | Marketing
If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Jan 2, 2018 | Marketing
Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business. It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
by lesley | Nov 13, 2017 | Marketing
I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers. I also get lots of leaflets about services, forthcoming events and promotions – most of these...
by lesley | Sep 11, 2017 | Marketing
If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
![Email marketing campaigns that get results]()
by lesley | Aug 21, 2017 | Marketing
When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not. But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
