In print!

In print!

When you have a marketing budget the issue of PR is often something you start thinking about.  Dreams of making the headlines in the national dailies drift through your mind – in a positive way, of course.  The national dailies are hard to crack – unless you are...
How do you reach your audience?

How do you reach your audience?

If you read my blogs regularly, you’ll know that I bang on about ideal client profiles – and, at the risk of boring the pants off you, knowing who you’re trying to reach is essential to every marketing activity you do. If you know your audience, reaching them becomes...
How to get noticed

How to get noticed

Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
Broadcast your message

Broadcast your message

If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
Find a crowd who want what you’re offering

Find a crowd who want what you’re offering

To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics.  Let me tell you a true story: In a...
Your media profile

Your media profile

Once upon a time the best way to get into the print media was to issue a press release.  Then everyone jumped on the bandwagon and editors across the world had to deal with more and more ‘press releases’.  The editor’s criteria when assessing content for publication...