by lesley | Apr 13, 2020 | Press & Media
New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes. Regardless of what type of publication they produce, they need to deliver articles that will interest...
by lesley | Dec 23, 2019 | Press & Media
Getting a press release published is a very hit and miss activity. There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
by lesley | Sep 2, 2019 | Press & Media
You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing. But a press release is typically about something that is happening in your business that the readership of those publications will be...
by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | Jan 21, 2019 | Press & Media
If you want to get your business in the news, the first thing to do is to work out which publications you want to target. Of course, making the headlines in the national dailies would be amazing, but, to be realistic, you have to have something big time to make it...
by lesley | Dec 3, 2018 | Blogging, Press & Media
When you write an article there are many applications for your carefully constructed article. Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
