by lesley | Apr 9, 2010 | Readability, Website copy
Everyone seems to be obsessed with being ‘on the front page’ of Google, getting up the search engine rankings and getting hotshot AdWord specialists to increase the traffic to their website. Of course, getting traffic is important; it doesn’t matter...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
by lesley | Jan 1, 2010 | Marketing, Readability, Website copy
There are a number of things that are important about creating a website – and the order in which they’re addressed is equally important. I’ve worked on sites where the designers have started work with no site map to work with – which can...
by lesley | Sep 18, 2009 | Marketing, Readability, Website copy
I’ve spent a lot of time working with people on their websites over the last week or so – and creating a website that works is so much easier when you start with the site map – or plan. With one of my clients we established that there were six...
by lesley | Jul 2, 2009 | Marketing, Readability, Website copy
I make no apologies for revisiting this subject – it’s important! I keep visiting websites that start their home page with ‘We are … a family company/expert carpet fitters/a long established company/dedicated to our customers/etc. etc....
by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
