Social or business?

Social or business?

If you’re in business you need to do some marketing to keep your business’s profile visible to potential clients.  But what kind of activities should you be doing to market your business effectively? Marketing today cannot ignore social media as a valuable resource to...
Build your boards

Build your boards

Pinterest was relatively late to the social media party, launching in 2012 – but hit 10 million users in record time.  But how does it work? It’s a very, very simple concept.  You create virtual notice boards for specified subjects and pin digital images to...
How social is your media?

How social is your media?

Social media seems to be the answer to everything these days – whether you’re trying to build up your business, recruit staff or reconnect with people from your past.  I use it to stalk my children, stay in touch with people who aren’t just around the corner,...
Picture perfect

Picture perfect

A picture is worth a 1000 words!  But the picture has to be good enough to deliver the right message. Platforms like Instagram and Pinterest feature images and some people have done very well from these and grown substantial businesses.  So what makes a great picture?...
Are you active or passive on social media?

Are you active or passive on social media?

The social media platforms that are available are many, but the big six are: LinkedIn (2003) (now owned by Microsoft since December 2016) Facebook (2004) YouTube (2005) (purchased by Google in November 2006) Twitter (2006) Instagram (2010) (taken over by Facebook in...
Picture Power!

Picture Power!

You know what they say about a picture says a thousand words?  I may be a writer, but even the most compelling copy needs images to enhance the message. Think about it – a blog like this with no image to decorate the top and attract the eye would look pretty...