Do you write copy for your business?

Do you write copy for your business?

by | Oct 8, 2010 | Marketing, Website copy

If you create any copy to promote your business you will probably find this useful. If you don’t think you create copy then consider that every email or letter that goes out creates an impression … OK, have I got your attention? When you’re...
Do you write copy for your business?

7 things you should know about headlines!

by | Jul 4, 2010 | Marketing, Website copy

I’ve been banging on about headlines a lot lately – so I might as well continue the trend here! Most people think a headline is something found in a newspaper or magazine – but headlines should be on every written communication you create. That...
Do you write copy for your business?

Get your web copy to keep people reading

by | Jun 8, 2010 | Readability, Website copy

When you’ve gone to the trouble of getting a website set up,invested your money in it and probably gone through a certain amount of pain to create the web copy that goes on each page, you want people to stay on it and take action to either buy something or to...
Do you write copy for your business?

Does your web copy walk the line?

by | May 24, 2010 | Readability, Website copy

Web users are lazy and impatient – think of yourself when you’re waiting for a site to download that takes a few seconds longer than you expect! That means that web copy needs to get the message across FAST. The very first thing that your web visitor will...