by lesley | Sep 6, 2011 | Writing Skills
I am not apologising for another blog about writing copy that has focus. It seems there are zillions of website owners who still have not got the message, so it’s obviously needed! Any commercial document – whether virtual or real – needs to have a...
by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Jun 20, 2011 | Writing Skills
I’m a bit of a systems freak so I love being able to break things down into processes. Anything that I can turn into 7 steps to a result definitely makes me feel like I’ve achieved something! Sad, isn’t it? However, people tell me I am creative...
by lesley | May 13, 2011 | Marketing, Writing Skills
So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
by lesley | May 9, 2011 | Blogging, Writing Skills
Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...
by lesley | Apr 21, 2011 | Writing Skills
When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but...
