What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
Where does your business come from?

Where does your business come from?

Business comes from many sources, whether that’s direct sales or being recommended by someone – do you know what the most effective source of business is for you? Take a look at your current batch of customers; how did they find you?  If you don’t know, ask them...
Not-working or networking?

Not-working or networking?

If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...