by lesley | Oct 19, 2024 | Newsletters
When you pick up a newspaper or magazine (or visit that publication online), you choose which articles you want to read by the headlines. Some of the more nefarious publications use misleading headlines just to try and get your eyes on their article. You’ve probably...
by lesley | Aug 29, 2024 | Websites
When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
by lesley | Jul 9, 2024 | Newsletters
Strictly speaking a business newsletter doesn’t fall into the category of ‘news’. Most business newsletters are more promotion than news. The nearest they get to news is the launch of a new product or service. Information about what’s going on in your company really...
by lesley | May 19, 2024 | Websites
The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make. Take a look at the websites of the people you network with – you’ll quickly spot which ones are professionally...
by lesley | Mar 28, 2024 | Newsletters
Nobody signs up for a newsletter these days – we all have more than we can possibly read in our inboxes, so the secret is to offer something of value to get the right people on your list. Secondly, there are loads of newsletters, but the open and read rates are often...
