by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
by lesley | Dec 9, 2024 | Websites
Isn’t that obvious? It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites, in other words, websites that display your wares. But a good website is much more than that. It needs to Engage potential clients quickly Have...
by lesley | Oct 19, 2024 | Newsletters
When you pick up a newspaper or magazine (or visit that publication online), you choose which articles you want to read by the headlines. Some of the more nefarious publications use misleading headlines just to try and get your eyes on their article. You’ve probably...
by lesley | Aug 29, 2024 | Websites
When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
