Content is king – but why?

Content is king – but why?

That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%.  Potential customers need information to make the decision whether you are the right supplier for them.  And, while cost may play a part, the reality is that they’re...
‘I love it when a plan comes together’

‘I love it when a plan comes together’

I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith.  Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...