by lesley | May 25, 2012 | Writing Skills
Do you know how people see you when they meet you? Are you serious and thorough, fun and quirky, practical and down-to-earth? If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
by lesley | Feb 23, 2012 | Readability
It always astonishes me that English has become the predominant international language. The grammar is irregular, with many individual exceptions to learn and the vocabulary is huge with many words that mean something similar, but subtly different, not to mention the...
by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
by lesley | Jan 19, 2012 | Writing Skills
We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
