by lesley | Apr 2, 2011 | Readability
When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
by lesley | Mar 21, 2011 | Press & Media
If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
by lesley | Apr 23, 2009 | Website copy
You are probably the worst person to write about your business! That applies to me too – even though I’m a professional copywriter. The problem is that we know too much – and we’re so enthusiastic about our businesses that we want to tell...
by lesley | Mar 31, 2009 | Social media
When creating a profile on an online social network, think about it as the equivalent of meeting someone for the first time at a networking event. What sort of things do you talk about and in what terms? Don’t turn people off with a sales pitch and don’t...
