Who is in your audience?

Who is in your audience?

When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
Who is in your audience?

What is your message?

I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
Who is in your audience?

Article marketing to promote your business

If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
Who is in your audience?

Focused copywriting

You are probably the worst person to write about your business! That applies to me too – even though I’m a professional copywriter. The problem is that we know too much – and we’re so enthusiastic about our businesses that we want to tell...
Who is in your audience?

Getting your online profile right

When creating a profile on an online social network, think about it as the equivalent of meeting someone for the first time at a networking event. What sort of things do you talk about and in what terms? Don’t turn people off with a sales pitch and don’t...