by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | Aug 9, 2025 | Social media
It’s easy to feel overwhelmed by the task of creating fresh social media posts every week. This usually happens when you lose focus. These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
by lesley | Jul 29, 2025 | Reputation
If you’re going to be visible online, every single thing you post will influence how people perceive you. You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | Apr 29, 2025 | Social media
We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media. The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
