Quirky marketing strategies

Quirky marketing strategies

If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
How social is your social media?

How social is your social media?

We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media.  The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
What would you like people to say about you?

What would you like people to say about you?

We’re not talking about your epitaph, but something much more current.  It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
What is marketing?

What is marketing?

I go to networking meetings regularly and so I often get asked ‘What do you do?’  It’s hard to explain it in one word or a short phrase, so it can end up being more of a list.  Many people are surprised at some of the things we do – and that led to this blog! Our team...
Social strategies

Social strategies

Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...