by lesley | Jun 9, 2024 | Blogging
This is a question lots of my clients and people I meet at business events ask. Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
by lesley | Mar 19, 2024 | Social media
In today’s digital age, having a strong social media presence is critical for the success of any business. With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
by lesley | Dec 9, 2023 | Social media
All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that. Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...
by lesley | Nov 19, 2023 | Blogging
One of the biggest challenges that business owners face is convincing potential clients that their services are top notch. It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...