by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
by lesley | Dec 9, 2023 | Social media
All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that. Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...
by lesley | Nov 19, 2023 | Blogging
One of the biggest challenges that business owners face is convincing potential clients that their services are top notch. It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
by lesley | Aug 29, 2023 | Social media
You may have heard the quotation ‘You never get a second chance to make a first impression’. It’s not just a clever phrase, it’s very true. In a world where information is thrown at us in a constant deluge on social media, it’s doubly true. That amazing first...
by lesley | Aug 9, 2023 | Blogging
If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.” Yes, writing is easy...
