by lesley | Jan 21, 2026 | Author Guide
You might hear fiction authors discussing ‘narrative arcs’ and ‘plotting’, but even non-fiction books need stories. Why? Because people engage more and remember better when there’s a story that brings your point to life. The difference between a fictional story and...
by lesley | Jan 14, 2026 | Author Guide
I recently read an excellent post on LinkedIn about ‘inspiration’. The point was being made by a commercial copywriter, that professional writers can’t afford to wait for inspiration or we’d never be able to sustain a business! When you’re facing the task of writing...
by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Dec 24, 2025 | Author Guide
(and here are the steps) Writing a book is a process – and every process has steps. Contemplating becoming an author can be overwhelming, especially if the idea of writing thousands of words is daunting. But there are lots of things you can do that will make that...
by lesley | Dec 19, 2025 | Press & Media
That phrase is old-fashioned newspaper language for a story that is so important that they stop the press to include it. Of course, printing presses are no longer how newspapers are printed, but the thought behind it remains. As a business it’s almost impossible to...
