by lesley | May 19, 2023 | Lead Generation
Lead funnels are a process – to bring potential customers into your network. Some people call them Sales funnels or Marketing funnels, but they’re all pretty much the same species! A lead funnel has a series of levels – and you need to address all of these to make it...
by lesley | Nov 7, 2022 | Lead Generation
If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
by lesley | Aug 22, 2022 | Lead Generation
When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers. This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
