by lesley | May 1, 2017 | Social media
You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
by lesley | Apr 24, 2017 | Crowd funding
Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams. Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a blog here about creating a good pitch – but...
by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
by lesley | Apr 10, 2017 | Marketing
Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...
by lesley | Apr 3, 2017 | LinkedIn
Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company. The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...