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by lesley | Jun 19, 2017 | Blogging
Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog. Who sees it? What will it do for your profit line? How do I know if it’s making a difference? If you are just...
by lesley | May 29, 2017 | Marketing
You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download – or sometimes a video – in return for your name...
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by lesley | May 1, 2017 | Social media
You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
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by lesley | Apr 24, 2017 | Crowd funding
Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams. Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a blog here about creating a good pitch – but...
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by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
