by lesley | Oct 29, 2024 | Marketing
Testimonials are powerful and most of your customers and clients would be happy to provide one – but they need to be asked or it just doesn’t cross their minds. Testimonials are third party validation. They’re great marketing tools – providing they have the right...
by lesley | Oct 19, 2024 | Newsletters
When you pick up a newspaper or magazine (or visit that publication online), you choose which articles you want to read by the headlines. Some of the more nefarious publications use misleading headlines just to try and get your eyes on their article. You’ve probably...
by lesley | Sep 29, 2024 | Reputation
Your reputation depends on what other people say and write about you. If you have a good reputation, it means you’re doing something right. But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...
by lesley | Aug 29, 2024 | Websites
When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
by lesley | Jul 19, 2024 | Marketing
John Wanamaker, a 19th century retailer is accredited with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Many businesses say similar things about their marketing – along the lines of ‘I know some of my...
